| Date | Time | Venue | Registration |
|---|---|---|---|
| 28th August and 4th September 2021 | 11:00 AM - 4 PM (IST) | Online |
Cultivate Design Thinking ability as culture to drive innovation in your organisation. Develop mindset to work closely with (for) users while designing, innovating, developing and testing solutions for new products, services and systems. Develop capability to arrive at deeper user insights by empathising with potential users through observational research and in-depth interviewing. Ability to participate and conduct constructive brainstorming sessions, ideation sessions in interdisciplinary team in search of new ideas and solutions. Developing skills for making and presenting prototypes of the envisaged solutions individually and in team. Develop ability to test solution and work on feedback loops.
This unique Two-day workshop would: Familiarise participants with Design Thinking methodology and its components through lectures & case studies Expose them to effectively practice Design Thinking stages through case examples, from need analysis to interdisciplinary collaborations, visualisation and story telling through a hands-on design workshop Sensitise participants towards sketching, modelling, visualisation, storytelling, communication and presentation through design assignments, creativity and warm-up exercises Help participants make a roadmap for deployment of Design Thinking in the organisation, to design and develop new products and services.
A)Through Lectures and Case Studies Overview of Design Thinking
Why everyone talks about it now for solving complex and difficult products/services or business problems across different sectors? Roots of Design Thinking in Human Centric Design Process.
Why is it important to learn Design Thinking from Design Schools?
Design Thinking Process. Five stages in Design thinking process: Empathise, Define & Interpret the problem, Creative Ideation, Prototyping, Testing.
Tools and Techniques for Empathy, Requirement Capture, Understanding unmet and unarticulated needs and aspirations. Analysis of user data to insights and insights to actionable design directions.
How interdisciplinary teams working together can bring about new designs and innovations through creative ideation, making and testing.
Tools and techniques for creative ideation.
Role of creative approaches like visualisation, modelling & prototyping, story telling etc.
B) Through Hands-on Workshop
i) ‘Empathise with people who we design for’ to access unmet and unarticulated user needs. Empathise User research: Interviewing (Stories, anecdotes) Observational Research Ergonomics and Human Factors Hands-on: Conducting User Research (Empathise)
ii) Define and interpret the problem as a design problem Arriving at deeper insights and design ideas Affinity diagrams Empathy map Hands-on: Define and Interpret problem
iii) Ideate: Divergence and Convergence Creative Ideation techniques Sketching
iv) Prototyping: Ideas to presentable concepts Developing mock ups, models, and prototypes Quick and Dirty Prototyping Role of soft, hard materials Hans-on: Build, model, Prototype
v) Testing: Checking back with users’ needs and aspirations
Senior and Middle Management from different domains & sectors Design Team Research and Development team Project Leads Product Managers Marketing and Sales team, Business Analysts, Design Enthusiasts Faculty members of Design Institutes Govt Employees in Design Departments.
